Hello, my name is

Miles McFarland

I am a Senior UX/UI Designer with over a decade of experience creating user-centered digital experiences that drive engagement, improve conversion, and deliver measurable business results. Since 2014, I have led UX efforts at Risepoint (formerly Academic Partnerships), designing scalable and accessible digital media that enhance online learning for higher education institutions nationwide. My background spans wireframing, user research, and conversion rate optimization, with a strong ability to lead cross-functional teams in fast-paced environments. Previously, I served as the Associate Creative Director at Family Legacy, guiding the creative direction of large-scale print and digital campaigns supporting the organization’s mission.

Experience

Senior User Experience Designer

2014-2018, 2019-Present

Lead end-to-end UX design for nationwide online education partners, delivering user-centered, conversion-focused marketing experiences. Translate business goals into intuitive digital journeys, creating wireframes and high-fidelity designs in Figma and Adobe XD. Collaborate cross-functionally to align strategy, ensure accessibility and usability, and maintain design standards across platforms. Build and scale design systems, streamline workflows, and leverage Confluence and Jira for efficient delivery, while mentoring designers to ensure cohesive execution across brands.

Associate Creative Director

2018-2019

Led creative strategy and execution across print and digital channels to support marketing, fundraising, and brand initiatives, ensuring consistency with the organization’s mission. Designed high-impact materials using Adobe Creative Cloud and partnered with leadership to develop campaigns that increased donor engagement and outreach effectiveness. Managed vendor relationships across the Dallas/Fort Worth area while overseeing timelines, budgets, and deliverables, and directed projects from concept through execution to maintain high standards of visual storytelling and design quality.

Production Designer

2011-2014

Managed daily help desk operations, supporting Customer Service Representatives by resolving design and production issues and prioritizing tickets to maintain efficient workflows and high service levels. Designed brand-compliant marketing materials for national real estate clients, including Coldwell Banker and Better Homes and Gardens Real Estate, while collaborating cross-functionally to ensure accurate, high-quality deliverables. Streamlined production processes to improve efficiency and turnaround times, maintained strict adherence to brand standards, and contributed to process improvements and documentation to support scalability and operational consistency.

Skills

“For more than ten years, Miles has been the creative force behind every book I’ve published. Every cover. Every interior layout. Every meticulous detail. He doesn’t just design; he listens closely, studies thoroughly, and cares deeply about the work. Over the years, he has become far more than my designer—he’s a trusted creative partner and a valued friend. I’m grateful for his remarkable talent, steadfast integrity, and unwavering commitment to excellence.”

— McKade Marshall, MLM Publishing

Contact

Let’s grab some coffee!

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