Miles McFarland is a Senior UX/UI Designer with over ten years of experience designing user-centered digital experiences that drive engagement, improve conversion, and support measurable business outcomes. He specializes in wireframing, user research, and conversion rate optimization, applying both qualitative and quantitative insights to inform strategic design decisions. Known for his ability to lead cross-functional initiatives in fast-paced environments, Miles consistently delivers high-impact solutions across web and mobile platforms.
Since 2014, Miles has served as a Senior User Experience Designer at Risepoint (formerly Academic Partnerships), where he develops digital media assets that enhance online learning experiences for higher education institutions nationwide. His work supports scalable, accessible, and effective digital learning environments.
Previously, Miles held the role of Associate Creative Director at Family Legacy, a nonprofit organization focused on providing educational opportunities for orphaned children in Africa. In this position, he guided the conceptual and visual direction of print and digital campaigns, overseeing large-scale initiatives that supported organizational growth and mission impact.
In addition to his full-time work, Miles maintains an active freelance practice, delivering creative solutions across a variety of industries. His portfolio includes collaborations with recording artists, media personalities, and authors, with select projects featured on national platforms such as The Late Late Show with James Corden.
Miles holds a degree from Hardin-Simmons University and is based in the Dallas–Fort Worth Metroplex, where he lives with his wife and two children. He is driven by a commitment to purposeful, visually engaging design that brings clarity, usability, and impact to every project.
Experience
Senior User Experience Designer
Risepoint (2014-2018; 2019-Current)
Lead end-to-end design for nationwide online education partners, delivering user-centered marketing experiences through Adobe XD and Figma. Drive cross-functional collaboration with marketing, development, and stakeholders to align UX strategy with business and student acquisition goals, while ensuring high standards of usability, accessibility, and QA across digital touchpoints. Build and maintain scalable design systems and Figma component libraries to support rapid partner launches, and mentor designers by establishing best practices, onboarding workflows, and shared standards for consistent execution.
Associate Creative Director
Family Legacy (2018-2019)
Led creative strategy and execution across print and digital channels, ensuring cohesive brand alignment with organizational goals. Designed high-impact marketing materials using Adobe Creative Cloud to drive engagement and donor outreach, while managing vendor partnerships across the Dallas/Fort Worth area to deliver high-quality production on time and on budget.
Production Designer
Xpressdocs (2011-2014)
Led day-to-day help desk operations, managing support tickets and providing timely solutions to support Customer Service Representatives across departments. Designed customized, brand-compliant marketing materials for major national real estate clients, including Coldwell Banker and Better Homes & Gardens, while collaborating cross-functionally to streamline production workflows, improve operational efficiency, and enhance client satisfaction.
Additional Experience
Design Intern
Zachry Associates
2010-2011
Oil and Gas Royalty Analyst
Softvest Investments, LP
2007-2011
Education
Hardin-Simmons University
Bachelor of Fine Arts
Graduated 2010
Skills
Figma, Adobe Creative Suite, Content Management Systems (CMS), Microsoft Office, Attention to Detail, Strong, Effective Communication, Problem-Solving Abilities, Organizational Skills, Time Management
References
Shawn Cowan (Product Manager, Risepoint)
James Keesler (Design Specialist, Risepoint)
McKade Marshall (Author, MLM Publishing)
Get to Know Me Better with
Six Questions
What’s your all-time favorite movie, and what makes it special to you?
Back to the Future. It’s silly and iconic, but it’s special because it inspired me to pick up a guitar. Some of my other favorites include Ferris Bueller’s Day Off, Top Gun and Good Will Hunting.
What kind of music do you always come back to, no matter your mood?
I always come back to what some people call “Dad Rock.” (Basically the stuff you grew up hearing with your dad—mostly 60s–70s soft, acoustic rock.) It’s comfort music for me. One of my all-time favorites is “Ooh La La” by The Faces—it hits me every time.
If you could only watch one TV show for the rest of the year, what would it be and why?
The Office or Seinfeld, hands down. They both always put a smile on my face, and I genuinely love every character. They’re the kind of shows that never get old, no matter how many times I rewatch them.
If you could be on any professional sports team for a day, which one would you pick?
If I could go back in time in this hypothetical situation, I’d love to join the Chicago Bulls alongside Michael Jordan. Bench spot or not, I wouldn’t care—I’d do anything for the chance to watch him play in person. (And yes, MJ is the GOAT. End of story.)
What’s a place you’ve been—or want to go—that left a big impression on you?
Boston. I grew up a Celtics fan, so seeing The Garden—where Larry Bird (the Hick from French Lick) played—would be a dream. I’d also love to visit Fenway Park and soak in all the history the city has to offer.
What’s something small that instantly makes your day better?
The hugs my sons give me when they get home from school. It’s a small thing, but they’re my whole world—and they always know how to make my day better.